Professional Colour

Designed with professional colorists in mind.  

Grey coverage, tonality, vibrancy, consistency, and formulation—these are the qualities that matter most to the professional colourist.

milk_shake creative permanent colour delivers high quality pigments with intuitive formulation in an infinite array of colour possibilities. There is virtually no limit to what you can create. With an advanced, molar-balanced formula, this highly conditioning colour is the perfect tool to unleash your creativity without sacrificing the health of your clients’ hair.

Innovative technology meets infinite colour combinations. the possibilities are endless. 

excellence, guaranteed

Vibrant, luminous permanent colour

100% grey coverage

135 mixable permanent shades in 18 tonal series

69 mixable semi permanent shades

38 mixable acidic-demi permanent shades ideal for toning, glossing and refreshing, without shifting the natural base


Paraben Free

Protective UV Filter

Pleasant honey fragrance 

milk_shake makes colour that’s good for hair

Creative permanent colour contains our signature milk proteins and an exclusive vegetable-based amino acid complex to strengthen hair. With organic honey, sunflower oil, and blueberry extract to soothe, condition and protect.

Molar-balancing: an advanced approach to crafting hair colour.

By controlling for any unwanted reactions between colour molecules we are able to guarantee a more vibrant, consistent colour result with increased longevity.
Molar-balancing is a complex, chemical process that allows creative permanent colour to achieve more vibrant, intense colours.